The coursework which included research into and the production of an indie music video, digipak and print advert has required me to use a range of technologies some of which I am completely new to such as premier pro and photoshop. I feel that due to the improvement in technology and the variety of technology we now have, I have been able to be creative in presenting and producing my work.
Web 2.0
web 2.0 has had a huge part in my coursework. This is because I have used it for gaining feedback on my work in order to improve it to meet my target audience demands as I wanted to achieve a successful indie promotional package therefore Youtube has been important for me to upload my feedback onto. Facebook has been particularly important in communicating with my group for organising days for filming, for sending pictures from the filming session as well as organising who would be bringing what in order for us to film. As well as Facebook being useful in the production of our music video it was also useful for arranging days for the photoshoot for our printwork.
Technological Determinism
Technological determinism is a theory that presumes that a societys technology drives the development of its social structure and cultural values.
I think new technology has allowed me to create professional work through Premiere Pro and Photoshop. Photoshop allowed me to edit my photos and place text and logos straight onto the image instead of having to edit my photo on an editing website for example and then place it onto something else in order to create printwork so with Photoshop everything can be done in one place. Premiere Pro also allows for all the editing of the music video to be done in one place however the quality when exporting the video is not particularly good so I feel if we had access to a site that professional music editors use our video would have been far better quality. I also think new technology such as the iphone has allowed a development in my work as I could take images easily when filming and record feedback videos at any time due to having my phone on me. Due to iphones having apps such as facebook and youtube I could easily interact with my group and upload videos quickly. The panosonic HD camera meant that we could take good quality images and shots and as it could be attached to a tripod it allowed us to do camera movements which wouldn't have been as professional if the camera had been handheld.
However technological determinism hasn't been beneficial in some ways as our rough cut and final cut couldn't be uploaded straight onto blogger instead we had to upload these videos via Youtube first is time consuming. Also as Photoshop has many tools available to use I found It hindered my creativity as I wasn't familiar with this technology.
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