Question 4: How did you use media technologies in the construction and research, planning and evaluation stages?

              The coursework which included research into and the production of an indie music video, digipak and print advert has required me to use a range of technologies some of which I am completely new to such as premier pro and photoshop. I feel that due to the improvement in technology and the variety of technology we now have, I have been able to be creative in presenting and producing my work.

Web 2.0
web 2.0 has had a huge part in my coursework. This is because I have used it for gaining feedback on my work in order to improve it to meet my target audience demands as I wanted to achieve a successful indie promotional package therefore Youtube has been important for me to upload my feedback onto. Facebook has been particularly important in communicating with my group for organising days for filming, for sending pictures from the filming session as well as organising who would be bringing what in order for us to film. As well as Facebook being useful in the production of our music video it was also useful for arranging days for the photoshoot for our printwork.

Technological Determinism
Technological determinism is a theory that presumes that a societys technology drives the development of its social structure and cultural values.
I think new technology has allowed me to create professional work through Premiere Pro and Photoshop. Photoshop allowed me to edit my photos and place text and logos straight onto the image instead of having to edit my photo on an editing website for example and then place it onto something else in order to create printwork so with Photoshop everything can be done in one place. Premiere Pro also allows for all the editing of the music video to be done in one place however the quality when exporting the video is not particularly good so I feel if we had access to a site that professional music editors use our video would have been far better quality. I also think new technology such as the iphone has allowed a development in my work as I could take images easily when filming and record feedback videos at any time due to having my phone on me. Due to iphones having apps such as facebook and youtube I could easily interact with my group and upload videos quickly. The panosonic HD camera meant that we could take good quality images and shots and as it could be attached to a tripod it allowed us to do camera movements which wouldn't have been as professional if the camera had been handheld.
However technological determinism hasn't been beneficial in some ways as our rough cut and final cut couldn't be uploaded straight onto blogger instead we had to upload these videos via Youtube first is time consuming. Also as Photoshop has many tools available to use I found It hindered my creativity as I wasn't familiar with this technology.

Question 3: What have you learned from your audience feedback?

After creating a pitch as a group we then created a detailed target audience profile which included, age, gender, interests, buying habits, disposable income, music interests and style. After creating this profile we stuck to the kind of people we expected to listen to our music. These people were interested in artists such as Kate Nash, Florence and The Machine, Birdy and Lana Del Rey. They are aged 16-25 with the majority being girls.


If I were to do the project again, there isn't a lot I would have to change as I feel my final promotional package has been successful and is stereotypical of the indie genre. However I would need to change some of the narrative scenes so that it is clear why the couple split up. I feel like there were a few performance scenes which could have been slightly better. My promotional package offers pleasure for my target audience as the digipak contains a hand written font which looks like a signature allowing the audience to feel like they are connected to the artist as they have a sort of personal touch. The video may be seen as something that is helpful to our targeted audience if they are going through a break up due to the lyrics of the song and the video itself. From my feedback it is clear that they under the relationship in the music video and they felt as though they were actually in the music video.

question 2:How effective is the combination of your main product and ancillary texts?

Question 1: in what ways does your media product use, develop or challenge forms and conventions of real media products?