Question 3: What have you learned from your audience feedback?

After creating a pitch as a group we then created a detailed target audience profile which included, age, gender, interests, buying habits, disposable income, music interests and style. After creating this profile we stuck to the kind of people we expected to listen to our music. These people were interested in artists such as Kate Nash, Florence and The Machine, Birdy and Lana Del Rey. They are aged 16-25 with the majority being girls.


If I were to do the project again, there isn't a lot I would have to change as I feel my final promotional package has been successful and is stereotypical of the indie genre. However I would need to change some of the narrative scenes so that it is clear why the couple split up. I feel like there were a few performance scenes which could have been slightly better. My promotional package offers pleasure for my target audience as the digipak contains a hand written font which looks like a signature allowing the audience to feel like they are connected to the artist as they have a sort of personal touch. The video may be seen as something that is helpful to our targeted audience if they are going through a break up due to the lyrics of the song and the video itself. From my feedback it is clear that they under the relationship in the music video and they felt as though they were actually in the music video.