Introduction to brief

For this piece of coursework I will be producing a promotional package for the release of an album.
This must include:

•  A music video as part of a group
• I will also produce a cover for the album's release on Digipak
• A magazine advertisement for the Digipak

I will be working in a group with India and Louise. 

Action Plan
Week 1: 

• Textual analysis of music video
• Research artists and how they create a promotional package
• Explore purpose of music videos
• Research unsigned artists

Week 2: Research and Planning

• Identify conventions of music genre
• Analyse music videos- redundant and entropic features
• Apply Andrew Goodwins Theory
•  Post Action Plan
• Get permission from copyright holder
• Grade booster on stars and stardom 

Week 3: Research and Planning

• Create mood boards
• Create pitch
• Outline target audience
• Generating ideas using lyrics
• Research institutions

Week 4:Research and Planning

• Create a story arch
• Present pitch and get feedback
• Plan 5 sections of music video
• Storyboard/animatic

Week 5: Planning for production

• Shot lists
• Locations and casting
• Risk assessment
• Test shots
• Costumes and props

Weeks 6&7&8: Filming and update blogs

Weeks 9&10: Editing and update blogs

Week 11: Editing

• Complete a rough cut
• Gain audience feedback on rough cut

Week 12: Editing

• Complete final cut of music video
• Gain audience feedback on final cut

Week 13-Ancillary Tasks: Research and planning 

• Analyse 2 print adverts and 2 digipaks
• Complete mock ups of print work
• Experimentation with fonts, colours and layout
• Complete photoshoot

Week 14-Ancillary Tasks: Production

• Produce print products 
• Gain audience feedback on print drafts

Week 15: Production

• Complete final edit of digipak and print advert

Week 16&17: Draft evaluation

Week 18: Evaluation

• Evaluation questions 1-2

Week 19: Evaluation

• Evaluation question 2-4

Week 20: DEADLINE